Truffles (the fungi not the chocolate) are infamous as difficult to find and quite expensive that may soon change thanks to data and science. Truffles can range from $400 to $800 a pound depending on whether they are from the U.S., France, or Italy. Methods to find them involve voracious pigs, expensive dogs, and rakes–all of which are expensive and can destroy the treasure sought. But as with wine, cheese and other luxury items, farmers are finding ways to expand the supply. I am sure some will say that the quality of the truffle from new areas such as Chile or New Zealand won’t be up the same. But as with wine and whiskey and cheese, with some science and perseverance, it turns out many areas are able to make some damn fine, if not better, offerings than the originals. Just as UC Davis turned wine-making into a science-based industry, a company is turning truffle growing into an industry too.
The company, Symbios, identified some of the most “successful producers of black Périgords in both Europe and Australia.” They analyzed the areas along about 19 variables, and so had metrics for what a good truffle region would have in place. Then they used geographic data from Google Earth and other sources and mapped which areas would be best suited for truffle growing. Apparently 2.2% of Tennessee is good soil, and other states are on tap for mapping. This approach could change much more than the truffle world.
Imagine having rich data about current agricultural, water, mineral, and other interests and systems. Property values might reflect that data. Agriculture at all levels could benefit. Rather than going with monoculture crops, farmers may be able to see that their land is best suited for other crops which would cost less to grow or may be high value crops for rare foods. Of course subsidies would need to change. But there too we might start to ask whether growing crops in certain areas is wise. Some might try to alter land to mimic ideal conditions. I doubt that is smart. But the better outcome of being able to know more about whether a specific plot of land is where to start your dream vineyard of pinot or cabernet or truffle farm is a super cool step forward.