What encapsulates the ethos of Silicon Valley? Promoting his company’s prowess at personalization, Mark Zuckerberg once said that, “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Scott Cleland argues that “you can’t trust Google, Inc.,” compiling a critical mass of dubious practices that might seem quite understandable each taken alone. Apple’s “reality distortion field” is the topic of numerous satires. As the internet increasingly converges through these three companies, what are the values driving their decisionmaking?
For some boosters, these are not terribly important questions: the logic of the net itself assures progress. But for Chris Lehmann, the highflying internet-academic-industrial complex has failed to think critically about a consolidating, commercialized cyberspace. Previously featured on this blog for his book, Lehmann’s review of Clay Shirky’s Cognitive Surplus is fairly scathing:
With the emergence of Web 2.0–style social media (things like Facebook, Twitter and text messaging), Shirky writes, we inhabit an unprecedented social reality, “a world where public and private media blend together, where professional and amateur production blur, and where voluntary public participation has moved from nonexistent to fundamental.” This Valhalla of voluntary intellectual labor represents a stupendous crowdsourcing, or pooling, of the planet’s mental resources, hence the idea of the “cognitive surplus.” . . .
[But why] assign any special value to an hour spent online in the first place? Given the proven models of revenue on the web, it’s reasonable to assume that a good chunk of those trillion-plus online hours are devoted to gambling and downloading porn. Yes, the networked web world does produce some appreciable social goods, such as the YouTubed “It Gets Better” appeals to bullied gay teens contemplating suicide. But there’s nothing innate in the character of digital communication that favors feats of compassion and creativity; for every “It Gets Better” video that goes viral, there’s an equally robust traffic in white nationalist, birther and jihadist content online. . . .