Category: Feminism and Gender

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Data, A/B Testing, and Sales

A company called Adore Me that was founded in 2010 now has sales ($5.6 million) to rival La Perla has done well in part because they use data and A/B testing. Rather than rely on the intuition of photographers and designers, the company takes versions of an offering and shows them to consumers to see what works. Here are the surprising claims. Blonds don’t sell well. A picture of a model with her hand on her hip will sell less than if she places her hand on her head. According to Fast Company:

Through its research, Adore Me has found that the right model matters even more than price. If customers see a lacy pushup on a model they like, they’ll buy it. Put the same thing on a model they don’t, and even a $10 price cut won’t compel them. Pose matters as well: the same product shot on the same model in a different posture can nudge sales a few percentage points in either direction. Another test found that a popular model can sell a more expensive version of the same garment.

Adore Me also has a plus sized model (although I am sure that others can tell me best whether the company’s definition of size 12 and above is a good one) and presumably will see whether folks may buy more lingerie from someone with a body other than a Barbie-esque one. Of course they may find that the image machine controls how we shop, but I am curious to see whwther they will find ways to challenge and tweak what resonates with consumers. Now that may be unlikely as the author of the article, Rebecca Greenfield, wrote “Scrolling through the site, the models could all be related—long legs, olive skin, dark hair, insanely hot.” Yet when it came to race, the article suggests that pose, styling, and the emotional connection with the photo mattered more than race for selling a given item.

As with all data, the practice raises some difficult questions. Seeing how people behave can help sell. Assuming that one’s offering does not influence how people behave is a mistake. The ethics of what one does with data about buying habits and current preferences is a topic for another post and many papers are being written on the topic. For now, be aware of the practices. For Facebook thought it was cool to run thousands, if not hundreds of thousands, of tests on users. As Ian Ayres noted, people can use Google Ads to see what titles work best for a book. So maybe we care more about emotional manipulation than the variation in ad content. Maybe we care more about whether we see ads for the same item and same price as others than whether that ad is highlighted in red, blue, or green. Maybe we should know that poses and lighting can influence our desires and buying habits. Although business experiments are not new, how they are done and for what purpose forces us to re-examine practices. Along the way, we will re-visit markets versus manipulation versus power versus nudging versus culture versus shaping as we better see what is happening and then ask why and whether about those outcomes.

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Will The Nobel Committee Follow Oscar and Restrict Selling Medals?

Apparently Watson, of DNA discovery fame, is selling his Nobel Medal. Christie’s estimates the price at $2.2 million. I will go into the reasons for the sale below. But first, I wonder whether the Nobel Committee will put in a restriction on selling the medals. The Oscar folks, (aka the Academy of Motion Picture Arts and Sciences) placed a restriction on awards granted after 1950: the recipient or heirs had to offer it the the Academy for $1 before selling to anyone else. Unrestricted Oscars have been sold for $510,000 (1993, Vivien Leigh’s Oscar for “Gone with the Wind”) and $1,540,000 (1999 David O. Selznick’s Oscar for “Gone with the Wind”) among other prices. Whether the Nobel folks see the award as their key asset (as AMPAS does) or they have other objections to its sale will determine what they do.

For those wondering why sell the medal, Watson made some comments about race in 2007. According to Irish Central, in an interview with the Financial Times, Watson said he was “‘inherently gloomy about the prospect of Africa’ because ‘all our social policies are based on the fact that their intelligence is the same as ours – whereas all the testing says not really.'” That statement resulted in boards and other groups choosing not to work with him. In short, he needs the money.

Given that Watson has said he will give some of the money to science charities, I wonder whether he might set up fund in honor of Rosalind Franklin, the woman who took the picture that allowed the structure of DNA to be seen and died four years before the Nobel for DNA’s discovery was made. (The Nobel prize is awarded only when one is alive). Nonetheless, her credit has been lost. Then again if Ms. Franklin were alive, she might not be happy to have a fund created in her name by someone who has Watson’s current reputation, let alone the DNA discovery problem.

Correction: Earlier version mistakenly listed Crick as the Nobel medal seller.

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She Blinded Me With Science – Redux

Scientists/musicians at Cambridge have made a cover of Thomas Dolby’s She Blinded Me With Science (video below). As Cambridge News explains, the “video features a number of young women scientists including a material scientist, laser physicists and an epidemiologist. All proceeds from the song will go to ScienceGrrl, an organisation dedicated to celebrating and supporting women in science.” Seems like a cool project. The video could be a start to featuring more women in science (By my count there are five women in the video, which may be a function of how many can be highlighted in a short format). I hope so. My reason is simple. Some of my favorite people at Google were super-smart, fun to work with, visionary, and taught me huge amounts about science and professionalism and oh yeah, they happened to be women. That they are not known for their excellence beyond a small group and that women think science and math options are not open for them saddens and baffles me. Maybe the fact that my mom is a doctor colors my world. Or maybe it is the fact that I studied with female peers in grade and high school on math and science (including Calc I and II) and they were as good as any male I studied with. Or maybe it’s because so many women in law school and academia impressed and continue to impress me by pushing me to think and speak better as well as teaching me about law, science, technology, and so much more. To me the idea that women are somehow less able to work in certain fields is just nutty, or better said, insane. So in the Thanksgiving spirit, I am thankful that some science folks with some musical skills have offered their update to Mr. Dolby.

Side note: Dolby is one of my favorite musicians . His Golden Age of Wireless has some great tracks (check One of Our Submarines if you want a haunting ode to technology and lost empire). That said, The Flat Earth is brilliant. I think of it as an album that I can listen to start to finish and enjoy each song. The title track is great. I prefer the studio version to this one, but you can get a feel for the song and the lyrics perhaps the best part:
“please remember…
the Earth can be any shape you want it
any shape at all
dark and cold or bright and warm
long or thin or small
but it’s home and all I ever had
and maybe why for me the Earth is flat”

In other words, we can make the world we want.

Plus the idea of the Flat Earth Society amuses me.

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Oh Barbie, Not Again! Mattel’s View of Women and Science

Apparently, Barbie again thinks that women are limited when it comes to science. Mattel seems to be trying to get on board with with STEM and women. They commissioned a book Barbie: I Can Be A Computer Engineer. Unfortunately, according to The Sydney Morning Herald, the book has Barbie as only able to design and not code, and she seems not to have a sense of computer security. The online outrage has prompted a recall of the book. The writer claims that Mattel required Barbie to be “more polite.” Mattel has claimed the book, which came out in 2010, does not reflect current Barbie views. Nonetheless, The Herald points out that The book came out last year and there is evidence that the book was commissioned in 2011. Furthermore, the real point is that Mattel should be able to do better here. As the Herald points out that other offerings such as Rosie Revere Engineer and the Hello Ruby project manage to show females doing well with technology and gaining skills such as coding. So will Mattel and Barbie ever catch up to more modern ideas? After all, critical views of Barbie and Mattel’s views on women in math and science have been going on since at least the late 1990s.

Maybe the Internets and buying power will force a shift. As I argue in Speech, Citizenry, and the Market: A Corporate Public Figure Doctrine, people should take on Mattel and Barbie with online protests, boycotts, reworking of the brand image (which apparently happened with a remix app that lets “people [] make their own wry comments by rewriting the book”), and more. That might signal competitors that a market exists while also telling Mattel that they are losing the next generation of consumers. Plus The Herald notes that Barbie sales are down. That may present and opportunity for this sort of action to have force. As STEM grows in attention, and moms start to buy more toys that foster new views of femininity, maybe other toy and doll makers will take off and challenge Barbie. Given Mattel’s power, it may alter course and swamp those new entrants, or it may buy them. A more likely outcome is that a few new offerings emerge, but Barbie stays the course. Still, if some criticism spurs even niche options, today’s world of Internet sales and bespoke toys can support that niche until it maybe becomes more.

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Identity Performance as a Bottleneck to Employment Opportunity

In his timely and provocative book, Professor Joey Fishkin makes an important intervention to anti-discrimination law praxis and theory. Poignantly, he observes that in developing anti-discrimination legislation and doctrine, policy makers as well as judges have largely focused on either eliminating or diminishing severe, pervasive, and arbitrary bottlenecks in the opportunity structure as opposed to focusing singularly on the achievement of equal outcomes. He defines bottlenecks as a “narrow place in the opportunity structure through which one must pass in order to successfully pursue a wide range of valued goals.” (Page 13). Professor Fishkin identifies three types of bottlenecks—“qualification,” “developmental,” and “instrumental good”—that policy should address in educational and employment contexts to bring about “equality pluralism”: “[the] opening up a broader range of opportunities for everyone.” (Page 2). As a race and law and employment discrimination law scholar, I am particularly interested in how Fishkin’s “anti-bottleneck” principle applies to arbitrary “qualification bottlenecks” in the employment context. Indeed, my scholarship on grooming codes discrimination illuminates how an obscured yet severe and pervasive “qualification bottleneck”—(non)conformity with racialized and gendered identity performance standards imposed by employers (which are reified within anti-discrimination jurisprudence like Title VII)—constrains or widens one’s range of employment opportunities.In this post, I will draw upon my scholarship on grooming codes discrimination to briefly explicate how one’s ability to navigate and negotiate identity performance demands limits or increases employment opportunities. Read More

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UCLA Law Review Vol. 61, Issue 3

Volume 61, Issue 3 (February 2014)
Articles

How to Feel Like a Woman, or Why Punishment Is a Drag Mary Anne Franks 566
Free: Accounting for the Costs of the Internet’s Most Popular Price Chris Jay Hoofnagle & Jan Whittington 606
The Case for Tailoring Patent Awards Based on Time-to-Market Benjamin N. Roin 672

 

Comments

Here Comes the Sun: How Securities Regulations Cast a Shadow on the Growth of Community Solar in the United States Samantha Booth 760
Restoration Remedies for Remaining Residents David Kane 812

 

 

 

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Dispatches from Durham: Sexual Double Standards, Victim Blaming, and Online Abuse

In a series of recent pieces, the Duke Chronicle documented the experience of female students who were shamed for their expressing their sexuality. In one case, a young woman sent an e-mail to her sorority sisters saying that she had sex with a well-known performer who visited campus. The e-mail was leaked to multiple fraternity listservs, the site Betches Love This, and anonymous gossip site Collegiate ACB. On the site, the student was called a “whore, cum dumpster, and swamp monkey.” The various posts received hundreds of similar comments. The student deactivated her Facebook profile, deleted her Instagram, and disabled her Twitter account. Duke freshman “Lauren” was working in the porn industry to earn money to defray some of her college expenses. Lauren had not told anyone about her porn work, until a male classmate confronted her after watching her in a porn film. The student shared his discovery at a fraternity rush event. The story of the “freshman pornstar” went viral. The day after the student talked to his friends, Lauren received more than 230 friend requests on Facebook. Within days, the topic “Freshman Pornstar” was trending on Collegiate ACB. As Lauren confided to the school newspaper, the torment on Duke’s fourth campus–the online campus of the “towering chapel of Facebook,” the “student center of Twitter,” and the “grungy alleyways of Collegiate ACB”–was unrelenting. In a month’s time, the “Freshman Pornstar” thread on Collegiate ACB had 136 comments. The post was the seventh-most-recently commented post on Duke’s page on the gossip site. Some of the now-188 comments were vile, urging readers to write in once they have “banged” her and claiming that she slept with specific individuals and members of fraternities. Some were dangerous, noting her name and address. Comments blamed her for the abuse she was getting: “we going to pretend like she was unaware of the social consequences of going into that business? she made a decision, now she needs to live with the consequences;” “There’s no way she’s going to become a lawyer being a porn star (no law school is going to accept her). Seriously, she needs to get over herself and face the consequences of being a slut. I’ll be surprised if Duke doesn’t kick her out;” “Congratulations, you’ve ruined your own life.” Others defended the student: “you’re seriously making fun of her for that? um.. yeah this is the epitome of bullying.. you guys have written on a public forum her full name and where she lives (leaving her open for stalking and harassment) . as well as calling her a slut and attacking her personal beliefs.” As Lauren told the Chronicle, she feels harassed, hated, and discriminated against. She questions her decision to go to Duke given the abuse.

The Duke Chronicle’s editorial board wrote that the elite university is an “embittered battleground and discussions about Lauren–a first-year porn actress–have extracted salacious and sexist commentary from Duke’s student community.” The board found two primary themes in the commentary: characterizations of Lauren as a morally bankrupt slut and comments expressing a lewd desire to have sex with her. A third, unexamined theme, however, was also apparent–that Lauren was to blame for anything bad coming her way. She chose to do porn, so she assumed the risk of online harassment, poor employment opportunities, social shunning, and the possibility of getting kicked out of school.

Blaming the victim is a typical response to individuals facing online harassment, individuals who are mostly female and who are mostly attacked in sexually demeaning and threatening ways, as my articles and forthcoming book Hate Crimes in Cyberspace explore. After tech blogger Kathy Sierra was threatened with rape and strangulation via e-mail and on her blog, the response was that she chose to blog, so if she could not handle the heat, she should get out of the kitchen. College students blogging about sex were told that they “asked for” rape threats, defamatory lies, and the non-consensual posting of their nude photos because they blogged about their sexuality. Lena Chen’s experience was typical. When Chen attended Harvard, she wrote Sex and the Ivy. Anonymous commenters attacked her not with substantive criticisms of her opinions, but rather with death threats, suggestions of sexualized violence, and racial slurs. On a gossip blog, someone posted her sexually explicit photos, taken by her ex-boyfriend, without her consent. As Slate writer Amanda Hess reported (who would later face rape threats herself, see her recent article about her experience), Chen’s nude photos were reposted all over the Internet. The abuse continued even after she shut down the blog. Chen was accused of provoking the abuse by “making a blog about her personal sex life.” She was labeled an “attention whore” who deserved what she got. Commentators said that she leaked her own naked photos to get attention. Others said that she wrote about sex because she wanted posters to make sexual advances. We hear the same about victims of revenge porn.

Blaming the victim is a recurring theme. Society once blamed female employees for provoking their employers’ sexual advances. Wives were once told that they provoked domestic abuse. Just as society now recognizes sexual harassment at work and domestic abuse as serious social problems that victims did not bring on themselves, female college students are not to blame for online abuse if they have sex or make porn. Bloggers who write about sex are not to blame for online attacks. Revenge porn victims should not be blamed when harassers violate their trust and vindictively post their nude photos. Sexual double standards are at the heart of this response. Would we, for instance, say the same to men writing about sex? Tucker Max earned millions from writing books and a blog about his drunken sexual experiences with hundreds of women. By contrast, female sex bloggers have been attacked and told that they “asked for it.” As the Duke chronicle insightfully noted, the wildly different responses to the sexual escapades of Duke graduates Tucker Max and Karen Owen confirm that a sexual double standard is alive and well.


 

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Scorned Law: Rethinking Evidentiary Rules in Cases of Gender-Based Violence

Today, I would like to touch upon what I believe to be a disturbing void within Critical Legal Theory. Although Crit-scholars have unmasked many examples of apparently neutral laws with discriminatory effects, they have overlooked to some extent the weight of apparently neutral evidentiary rules upon certain minority and identitarian groups.  The article I’m currently working on intends to explore this void by examining how evidence rules are not neutral in practice, but rather inexorably respond to our patriarchal practices.

The ultimate end of our evidentiary system is to fairly ascertain the truth and secure a just determination in every proceeding. However, for centuries, women have been doubly victimized and subjugated to patriarchal powers because of evidentiary rules. Their value as human beings have been lessened in rape and sexual harassment cases by a long history of corroboration requirements and public disclosure of their sexual pastMost jurisdictions have been able to recognize that it was necessary to reform these rules in order to amend those wrongs. Nonetheless, our system, through its evidentiary rules, continues to re-victimize women. Attorneys unscrupulously make use of certain rules of evidence to access a patriarchal narrative that blames women for the violence they are victims of or that portrays them as a dishonest party seeking revenge.  The resulting proceedings preclude effective judicial redress. It is time we start looking into these instances and think of amending our rules of evidence to correct the wrongs we continue to inflict upon women, especially in the context of gender-based violence.

Violence against women is an alarming problem in our society.  Although reliable figures are difficult to compile, it is estimated that 1.3 million women are victims of physical assault and that 85% of domestic violence victims are women. Most of these crimes, however, are not prosecuted, mainly because they go unreported. Organizations working in this field estimate that only 25% of all physical assaults, 20% of all rapes and 50% of all stalking crimes are reported. Moreover, meta-analysis of police and judicial statistics reveals that only one out of six domestic violence cases reported to the police in the United States results in a conviction.  Furthermore, only a third of the people arrested for domestic violence ends up convicted. These numbers illustrate a twofold problem.  First, a large percentage of the afflicted population of women is not seeking judicial redress. On the other hand, those who do go through the legal process are not receiving the justice they deserve and seek.

There are multiple reasons that would account for the low reporting rates in these types of crimes. It has been widely studied how victims do not feel comfortable going to the authorities because police officers do not validate their accusations and instead receive victims with the same violence the victims have been trying to escape. In addition, in many instances, women are trying to avoid the negative repercussions that prosecuting these crimes introduce to their lives, such as adverse child custody determinations or becoming the object of criminal investigations themselves. Likewise, there are several reasons that explain the low percentage of convictions. The more salient one is the implicit biases of triers of facts. It has been documented how judges and jurors take women to be less credible than their male partners, a bias that grows even deeper when factors such as race, socio-economic and immigration status are thrown into the mix.

This credibility bias is extremely powerful, especially when rules of evidence allow defense attorneys to use it in their favor. Fully aware of this fact, defense attorneys have reclaimed the myth of the scorned woman to argue that female victims are misusing the judicial system “to get back at” their partners or ex-lovers and that defendants should not be convicted because it is all a lie. The strategy takes advantage of the rules of evidence that allow attorneys to impeach the credibility of a witness with any specific act of untruthfulness by bringing into evidence inconsequential acts of mendacity. By doing so, defense attorneys access the sexist narrative of the scorned woman that resonates with the implicit credibility bias of adjudicators and secure a verdict of not guilty. This strategy hinders convictions and deters victims from coming forward. Domestic violence victims are well aware of this practice and choose not to report the crimes out of the fear of being demonized as liars and re-victimized during the trial.

Consider the following example. A woman decides to press charges against her husband who has been physically abusing her for three years. During the trial, the defense attorney impeaches the 25–year-old “housewife” with a loan application she filed when she was 20. The victim admits during cross that she in fact lied on the application.  Since all of the acts of violence occurred in the privacy of their home, there are no other witnesses to corroborate her version except for the victim’s mother. During the trial, the defense attorney highlights how successful his client is and how the marriage was experiencing difficulties. In the closing, the defense attorney states that we know how the victim is capable of lying to get whatever she wants. He further argues that she did not want her husband to leave the relationship and was capable of lying in order to force her husband to stay with her and secure her financial stability. The basic premise of the defense’s theory is that it was all an attempt from the victim to get back at the abuser for wanting to end their relationship. Finally, the attorney discredits the victim’s mother by affirming that a mother would do anything for a daughter. The verdict comes out and the defendant is found not guilty.

This case is more common than we might think. Women not only face the disbelief of those closest to them who cannot understand why they would leave their “alleged” abusive partner, but also bear the cross of being depicted as liars in court. Conviction rates seem to suggest that such a strategy is quite effective and that fact triers’ biases are indeed precluding the fair administration of justice in gender-based violence cases.

A good strategy to prevent this from continuing to happen is to reform our evidentiary rules. We must shield gender-based violence victims from vicious attacks based in patriarchal notions about women’s character that only skew the truth and prevent justice from being served. Such a proposal should also make evident that this powerful narrative of women not being credible is so pervasive that none of us is exempt from acting upon its premises. Specifically, I advocate for the adoption of rules that would prevent attorneys from impeaching victims of gender-based violence (such as a battered women, rape and sexual harassment victims) with previous acts of untruthfulness not related to the charges.

My proposal envisions a hearing presided by a second judge in which defense attorneys will proffer to the court the evidence they possess and intend to use in the trial regarding the untruthful character of the victim. In addition, the defense will be required to present evidence about the victim’s history of misusing the judicial system or any proof it might possess with regard to the victim maliciously filing the suit or pressing charges against the defendant. During this special hearing, the prosecution or the plaintiff would have the opportunity to rebut the allegations from the defense and present evidence that supports the veracity of the charges and the lack of evidence about the victim abusing the judicial system.

This hearing would give the court the opportunity to weigh the relevance of the evidence against its prejudicial effects and the probability of misguiding the triers of facts in their determination of whether the offense actually occurred.  If the court determines that the probative value of the evidence outweighs its prejudicial effects, the court will issue an order stating that such evidence should be admissible and will state the scope of the defense’s line of questioning and how it could be used by the defense when arguing its case. This procedure would ensure – especially in criminal cases – that the defendant’s rights are not being violated, while providing the victim a less biased court.

Although a blog post does not provide sufficient space to explore all the details of a possible shield rule, I hope this entry serves to stir up a conversation about the need for such a rule. Hopefully, in the future, our rules of evidence will be amended to protect women from being doubly victimized in gender-based violence cases. Even more importantly, such a reform would help increase the conviction rates in gender-based violence cases and would encourage victims to report incidents of violence.

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Why is Reproductive Technology a Battleground in the Abortion Debate?

Caitlin Borgmann has made the convincing argument that incrementalism in the anti-abortion movement developed from the failure of the movement’s initial post-Roe strategy to win the hearts and minds of the undecided. The strategy of equating abortion with murder and vilifying women who have abortions was far too strident to be persuasive and too off-putting to have emotional appeal. The strategy was eventually abandoned in favor of chipping away at Roe by degrees. Incrementalism takes the long view toward outlawing abortion in any form, but its progress, ironically, is asymptotic, 120px-Icsitending toward prohibition without ever achieving it. This is because incrementalism’s objective is to render access to abortion illusory. Even if Roe remains in place, rendering abortion inaccessible will mean that it is legal in theory but not in practice. Although alternatives to incrementalism have appeared in recent years as certain factions within the movement have grown restive, incrementalism remains the primary strategy of the anti-abortion movement today.

The incrementalist strategy now includes arguments for limiting assisted reproduction by raising concerns about its use at all four stages of the cycle of human reproduction: pre-conception, pre-implantation, post-implantation, and even post-birth. Although seemingly an odd direction for the anti-abortion movement to take, it should not come as a complete surprise; after all, the moral status of the embryo has played a major role in the development of the legal regimes that regulate assisted reproduction in other countries, particularly those with strong commitments to Roman Catholicism. Costa Rica, for example, banned IVF entirely for this reason in a law later struck down by the Inter-American Court of Human Rights. Although their connection may not be immediately obvious, then, abortion and assisted reproduction have a history of intertwinement in the policymaking arena.

An important question remains, though, about what is achievable in bringing anti-abortion sentiments to bear on issues in assisted reproduction. On the surface, there appears to be no clear connection between terminating a pregnancy and pursuing one. Of course, abortion and assisted reproduction are both techniques for managing reproductive life, and it is true that, in some applications, assisted reproduction may result in embryo loss. Hence, calls to regulate embryo disposition (called “adoption” in this context) and embryonic stem cell research make a certain amount of sense. But the claim that embryos have a moral status is not a good explanation for why other areas of assisted reproduction have become attractive battlegrounds for pursuing an anti-abortion agenda: egg donation, sex selection, and intentional parenthood.

It is obvious why the movement decries sex-selective embryo discarding or sex-selective abortion. Less clear is the reason for the movement’s opposition to pre-conception sex-selective techniques. Furthermore, anti-abortion advocates have claimed, respectively, that egg donation harms women and that intentional parenthood in the absence of a genetic connection harms children. Neither of these positions has much to do with abortion. If it is safe to assume that the stances assumed by the anti-abortion movement against assisted reproduction have more to do with banning abortion than with regulating reproduction, it is important for us to inquire into why the movement believes its resources are well spent in this area and what the implications of its activities might be for law and policy.

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Moving Targets: A new blog from Mary Anne Franks discusses revenge porn, feminist theory, and social media

Former Concurring Opinions guest blogger Mary Anne Franks (an expert on “revenge porn,” cyber civil rights, and feminist theory) has just launched her own blog at Moving Targets. As expected, it’s fantastic.

Concurring Opinions readers are familiar with Professor Franks’ writings on topics like masculinity, consent, and social media. Professor Franks is a popular figure in the news as well — in a recent Huffington Post panel discussing gender roles, she thoroughly beat up poor anti-feminist internet writer Gavin McInnes. Her new blog provides a space for further follow up and conversation, and she’s already using it in that role. In a legal blogosphere which has been sometimes limited in its engagement with feminist legal theory, Professor Franks’ voice is a very welcome addition.

Welcome to the blogosphere, Mary Anne!