Where to publish your latest book-length manuscript? Law professors can position their books for publication in many different ways. The target audience and a publisher’s program are the key factors in choosing a publisher.
Do you want to reach students, teachers, scholars, policy-makers, the general public? What publishers best target which groups? Are they all equally good at marketing or are some more effective than others?
Often it is clear where the book should be published but sometimes a book straddles the markets, posing vexing decisions. How do professors choose then?
Some books are clearly meant for the classroom, and should be published by the likes of Aspen, Foundation, Lexis or West. Within that cohort, houses further distinguish between adoptables, targeted to professors who require the book, and discretionary student purchases, for supplemental reading.
Other books are obviously written for a specialized academic market and should be published by such university presses as Cambridge, Harvard, NYU or Stanford. A small number undoubtedly show greater potential trade market appeal, and could be published by such houses as John Wiley, McGraw-Hill, Penguin or Random House.
But what of the book that transcends one or more of these audiences, positions, and publishing programs? Is it possible that some houses can deliver it all, as many authors say is true of such presses as Oxford, Princeton, Yale?
In particular, I have spent this past year writing a book on contract law stories in the news during the past several years. Readers of this blog would recognize a dozen or more of them. Read More