Netflix, Facebook, and Social Sharing

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1 Response

  1. William McGeveran says:

    Deven:

    Exactly!

    Shameless plug: I have a forthcoming paper that builds on the Neil Richards article in the specific context of frictionless sharing and uses Netflix as a case study. (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2192191)

    My suggestion in that paper is that a simple “privacy by design” principle would ensure an interface which makes it at least as burdensome to share an action as it is to perform that action. So in the case of Netflix, the company could put a PLAY AND SHARE button right next to the PLAY button, but not a setting to share by default every time the user presses PLAY.

    Bill McGeveran