Blog Cross Posting and Multiple Postings
posted by Lawrence Cunningham
What are the norms about whether you can manually post the same blog post more than once on the same blog or multiple times on other blogs or other media, such as newspapers?
There has been much fair criticism about cross-posing automatically, especially given the varying platforms of different social media. But while there seems to be acceptance of manual cross-posting, it too comes in for criticism when done excessively just to get out there.
When is it too much or too little? It seems that, as a general rule, it ought always be okay to re-post when bloggers at another site (or in another forum) invite the re-posting. They predict another group of readers will find it valuable.
It also seems reasonable to ask, when being invited to post as a guest elsewhere, to be allowed to re-post on your own blog. It may be fair in either case for a site to negotiate for a limited period of exclusivity, such as two weeks.
A more contextual approach would compare the probable audiences on different blogs. If readership overlaps substantially, it imposes too great a tax on readers to cross-post. But cross-posting across different blogs (or other media) with varied readership makes sense all around, to enhance each outlet, to distribute the ideas widely, and to offer readers more.
That leaves re-posting on the same blog. This is usually done by “moving something to the front” and seems most acceptable when the content concerns something seeking reader reaction, such as a survey. Otherwise, I’m not so sure about this practice.
We always feel as if some of our best blog posts are posted, contribute fleetingly, and then disappear. But re-posting does not seem to be the answer. The better way? Continue to write and expand on a topic, linking to the older posts, and trying to move the conversation along.