My Brand Journey, Part I

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2 Responses

  1. Sasha says:

    Deven, what kind of “information” and “search” costs are you referring to here?

  2. Deven says:

    Sasha, that is precisely the sort of question that lead to other articles. More on that in later posts. But what pops to mind for you? And how do you think about the two? I’d love to know.