Opting Out Isn’t Socially Neutral Anymore
posted by Scott Peppet
Apparently the vandals left notes saying “Google is cool.” So maybe this is just a “how dare you question anything Google?” protest.
But more likely it is something more. Jeff Jarvis on Buzz Machine recently labeled opting out of Street View the equivalent of “digital desecration,” saying that such “embarassing” “assaults” on the public “saddened and angered” him. It seems plausible that these vandals agree; “their” information has been taken from them by others asserting privacy interests, and they’re penalizing those who opt out for denying them what they view as theirs.
As Kashmir Hill put it on Forbes, “[i]t’s ironic that those who wanted more privacy through blurring their homes wound up getting less of it.” Ironic, maybe. Surprising, not really. I’ve been making the argument here all month that opting out is not a privacy solution in many circumstances, because the act of opting out is itself visible to (and itself conveys information to) others. This is based on my forthcoming paper Unraveling Privacy; I’ve given examples from Mexico’s experiment with biometric retina recognition and from the quantified self / sensor movement. Egging is just a more crude version; in this example, it’s not that those who opted out are the “worst” members of a given pool (as in true unraveling scenarios) and are therefore discriminated against, but simply that others are pushing back against the right to opt out itself because it impedes unfettered access to all the information they want.
What’s next? If you won’t stream real-time data about your health (do you have the flu? other communicable diseases?) into your vicinity to warn others to walk on the other side of the street, will people heckle you? If you won’t display your criminal record prominently in digital form so that others can “see” (using their digital devices) whether you’re a sex offender or felon of some sort, will they assume you’re a criminal (unraveling) or harrass you for your “privacy” (like the German eggers)? As I argue in Unraveling Privacy, the politics of privacy are getting more complicated; as some people increasingly share information about themselves, they will make attributions about those who do not — and potentially retaliate against them as well.