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Marketing and Kids

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2 Responses

  1. geoff says:

    do you have any evidence to support your sense that candy cigarettes are a gateway drug, rather than a substitute? maybe stick with your anti-regulatory intuition.

  2. Deven says:

    Geoff,

    Never said I did, and I don’t think I said something had to be done (the phrase “what. if anything, should be done” indicates the low-regulation idea). Nonetheless, it is a question to be considered. For now these products remind me of the Joe Camel issue. Perhaps that data or recent work on behavioral economics or decision making would support or undercut the claims about advertising. But if you are saying, don’t ask until you know, that position seems unwise. There probably is a relationship between advertising and how we choose. In the case of kids, we ought to be asking how that operates.

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