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Are T.V. Programs Killer Apps?

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1 Response

  1. A.J. Sutter says:

    Deven, much of your second paragraph, and especially from the point where you mention that “brands are two-way information devices,” seems to be written in a kind of shorthand or memo-to-self style. Could you please expand on what you mean?

    Also, it’s not just pesky advertisers and marketers that push information, but the search engines. For that reason, I probably have a better idea of some of the top TV shows currently in the US than I do of internet applications. When I go to the Yahoo US homepage to access one of my email accounts, I always see photos or headlines about stars and starlets I otherwise don’t hear about here in Japan. But as for software apps, I’m in the dark. And I almost never click on an Internet ad, except to shut it off.

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