The Art of Renaming

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10 Responses

  1. Sarah L. says:

    Indeed. Also:

    Tax -> Tax

  2. Woody says:

    Evidence = CSI

  3. Great point, for me it raises the question of whether this has always been the case. Is this phenomenon truly unique to the modern age or are merely more aware of it, more eager and able to exploit it?

    In other words, was there a time when slimehead was a popular dish and we only recently had to change the name to regain this lost popularity – or is it the case that no one was ever keen to eat slimehead and we only recently decided to market it?

    Is the need to market a symptom of our age or do we simply have better tools with which to do it?

  4. Dissent says:

    @William: brilliant!

    I started thinking in terms of renaming courses and topics in terms of musical hit songs:

    Torts -> You Broke My Heart So I Busted Your Jaw
    Criminal Law -> Killing Me Softly
    Trusts & Estates -> Knocking on Heaven’s Door
    Corporate Law -> Taking Care of Business
    Property -> You Don’t Own Me
    Tax -> 1040 Blues
    Bankruptcy -> Running on Empty
    Evidence -> I Saw Her Standing There
    Divorce -> Breaking Up is Hard to Do
    Appeals -> Never, Never Gonna Give You Up

    Of course, the course listings would now be accompanied by YouTube clips. :)

  5. Frank says:

    Intellectual Property: Drugs, Downloads, & Knock-offs

    Health Care Finance and Regulation: Choose Your Own Death Panel Adventure

    Administrative Law: Rulemaking, Adjudication, & Due Process, Oh My!

  6. Dave Hoffman says:

    Contracts: How Lawyers (Really) Make Their Money

  7. Howard Wasserman says:

    Legislation: “I’m Just a Bill”
    Civ Pro: Who to Sue, Where to Sue, How to Sue
    Fed Courts: Learning to Love Judicial Activism

  8. Christa says:

    I am actually disappointed with the name changes; I find them misleading. I took a class called “Women Unite” that turned out to be an East German Literature Course.

  9. Pamela Jackson says:

    Clever…Miss Christina…maybe you should read the “short description” provided for every class at every college before you actually enroll for said class.