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Zuckerberg’s Law on Data Sharing, Not Puffery

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  1. Facebook’s growth is due in part to the hidden and complex privacy controls that lead to Michael Zimmer’s First Law of Social Networking: “social networking sites are incentivized to promote the open and unfettered flow of mountains of personal information.” ( Michael Risch (PrawfsBlog) has written more on economics of social networking privacy, as has Joseph Bonneau (, Bruce Schneier (, and Marshall Kirkpatrick (in a recent NYT post).