I found your article about ‘Simulating Consumer Surveys Using an iPod’ very interesting – your students are very lucky to be given such an interesting way to learn.

I have been trying to research the use of marketing surveys in litigation in the UK and Europe and so far have found only a handful of cases and hardly any articles or books about the subject by academics or lawyers on this side of the Atlantic.

Why is it that consumer surveys in UK/Europe are not (i’m assuming) as widely used in litigation as they are in the US? Are they viewed differently by judges here? Do you think that their use overall will grow or diminish? what are the challenges? and what are your views of the use internet surveys as evidence?

Thank you