How do LAWYERS use blogs? (BLEG)
posted by Geoffrey Rapp
Sometimes, the law professor blogosphere resembles an echo chamber. We write posts that are commented on and linked to by other bloggers; occasionally, a post gets cited in a law review article or even a judicial opinion.
Last week, Professor Volokh asked his readers to help him figure out “which kind of lawyers read which kinds of blogs.” He was particularly interested in in-hous counsel at major business firms, and readers were kind enough to provide lists of blogs checked daily or subscribed to in RSS feeds. Next month, I’ll be giving a presentation in Columbus, OH to a group of securities regulators on the topic of “how securities lawyers use blogs.” I’d greatly appreciate comments on how lawyers in general (or business lawyers in particular) use blogs, and what blogs or kinds of blogs are most useful. Feel free to post comments here or e-mail me. Anyone willing to be quoted (with or without attribution) in a public presentation should feel free to let me know. This is a blog post in which I’m begging, or a “bleg,” for those less familiar with the vernacular of the bloggentsia.
Lawyers seem to use blogs in a number of ways. As consumers of blogs, lawyers may follow the latest developments in their areas of practice, or in related areas they may not have time to cover in the course of their ordinary practice. Lawyers also consume blogs for the same reasons they buy copies of American Lawyer magazine: for gossip, salary and revenue data, and the like. As producers of blogs, lawyers seem to use blogs as a form of financially inexpensive (but certainly time consuming) advertising. By providing regular updates to readers, lawyers attract hits and links and attention from across the country that may lead to far greater professional recognition than the traditional “1-555-Sue-4You” billboards and TV ads.