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Do Mailings Lead to Better Rankings?

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4 Responses

  1. I’m thinking of starting a pledge among my immediate colleagues (we share a mail drop) that whoever sorts the mail throws out the law-school mailings.

  2. David Bernstein says:

    No, they don’t.

  3. Frank says:

    It strikes me that there’s a bit of an arms race here in the “specialty rankings”–such as for IP or health care law. I’m astonished by how professionally produced some schools’ materials are. Some could have useful information, and a school that does a lot in a field like that should have some way to communicate it. But I’m afraid that, without a standardized format to compare the schools on, there’s not much chance a good mailer would (or should) displace existing perceptions of quality.

  4. palz says:

    Deans think with ads.

    No one knows much

    it will cost students and alums.

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