Cultural Difference
posted by Deven Desai
This is a display in a duty free shop in Guadalajara.
My guess is that the disclaimers are required by law and the multi-pack box cannot be otherwise offered. Still the size of the display and the choice of putting the boxes next to the sign with the sale information rather than just a sign is interesting. Maybe they had to do so or maybe folks are inured to the warnings. Either way it startled me and made me think this display is free market meets information.
August 21, 2008 at 8:03 pm
Posted in: Advertising
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Katie - August 21, 2008 at 10:07 pm
Looking at it, I find myself mostly irritated that nobody bothered to arrange the “Smoking kills” and “smoking seriously harms you and others around you” boxes in some kind of attractive, symmetrical pattern. Which may support the theory that people are inured to the warnings – I don’t even smoke.
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