What Is Online Privacy Worth?

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2 Responses

  1. This issue also arose a little over a year ago when there was an admission at a conference that ISPs were already doing this, with an estimate of $0.40 per user per month, being sold at that rate to 10-12 different buyers. Wired collected data from various US ISPs on whether they did or didn’t sell their users’ clickstreams. Some supplied data, some didn’t.

    It’s bad enough for the NSA to track every click. Consumers should definitely have some easy options for not being tracked commercially.

  2. Deven says:

    Dear Logical

    Wow. Thanks for the information. I wonder whether NebuAd is paying much more to gain market share or whether they can afford it because of a better product or maybe it is both.