What Is Online Privacy Worth?

Deven Desai

Deven Desai is an associate professor of law and ethics at the Scheller College of Business, Georgia Institute of Technology. He was also the first, and to date, only Academic Research Counsel at Google, Inc., and a Visiting Fellow at Princeton University’s Center for Information Technology Policy. He is a graduate of U.C. Berkeley and the Yale Law School. Professor Desai’s scholarship examines how business interests, new technology, and economic theories shape privacy and intellectual property law and where those arguments explain productivity or where they fail to capture society’s interest in the free flow of information and development. His work has appeared in leading law reviews and journals including the Georgetown Law Journal, Minnesota Law Review, Notre Dame Law Review, Wisconsin Law Review, and U.C. Davis Law Review.

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2 Responses

  1. This issue also arose a little over a year ago when there was an admission at a conference that ISPs were already doing this, with an estimate of $0.40 per user per month, being sold at that rate to 10-12 different buyers. Wired collected data from various US ISPs on whether they did or didn’t sell their users’ clickstreams. Some supplied data, some didn’t.

    It’s bad enough for the NSA to track every click. Consumers should definitely have some easy options for not being tracked commercially.

  2. Deven says:

    Dear Logical

    Wow. Thanks for the information. I wonder whether NebuAd is paying much more to gain market share or whether they can afford it because of a better product or maybe it is both.