Comments on: Bon Jovi: Suin’ on an Error?

By: Jp

Jp — Wed, 12 Sep 2007 18:10:29 +0000

Even if the slogan “itsmilife” is dropped, the fact that it was used belies the intent of the maker of this drink to come as close to Bon Jovi’s trademark as possible while remaining vague enough to deny similarity. It may seem silly, but Bon Jovi should crush this guy to send a message to all other scummy business people that stealing his intellectual property will not be tolerated. Nixon Peabody has nothing to do with this other than both happen to fall under the umbrella of IP.

By: Frank

Frank — Wed, 12 Sep 2007 14:10:55 +0000

According to the article, they’ve dropped the application for the slogan. So

Mijovi +

one proposed slogan “itsmilife” (not a Bon Jovi song title, but sounds like one) -

the slogan “itsmilife”

= no problem,

right?

You might also want to refer to the Nixon Peabody song dispute for a story on how a big corporate entity should not treat a colorable but kind of silly IP claim.

By: Jp

Jp — Wed, 12 Sep 2007 04:48:13 +0000

Mijovi by itself = not too much of a problem.

Mijovi + their slogan “It’s my life” (a Bon Jovi song title) = problem