The Mysterious Logic of Lawyer Advertising

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1 Response

  1. Scott Moss says:

    I’m partial to your thought that may be it’s just “an economic thing”: the guy had no professional guidance and likes pictures of his family.

    I may be the only law prof to have run a radio ad for my firm (technically, it was for class members in specific class actions), but you’d be surprised how low-budget an affair it was. One time, I just went into the radio studio, they recorded on a cassette tape me reading a script I’d written myself; the other time, they asked if I want any background music – I said yes, and the result was cool but made it sound like I was a pimp in a 70s movie with theme music.