YouTube of the Day: Creating Beauty
posted by Dave Hoffman
One of my research interests concerns the relationship between persuasion and fraud, and, in particular, how the digital revolution changes the economic analysis of lying. This ad campaign, which I found through YouTube, is an interesting data point.
October 16, 2006 at 1:44 pm
Posted in: Weird
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Responses (2)
Frank - October 16, 2006 at 6:31 pm
That’s a brilliant ad. There’s a critique of the Dove campaign here:
http://www.slate.com/id/2123659/
but I think it’s a win-win proposition: good for the company, good for the society, good for consumers.
Cardoxo - October 16, 2006 at 10:52 pm
I don’t think I get it. In my view, she looks the hottest of all at the 13 second mark, where she flashes a smile, before they’ve done any of the make-up or morphed the image.
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