YouTube of the Day: Creating Beauty

Dave Hoffman

Dave Hoffman is the Murray Shusterman Professor of Transactional and Business Law at Temple Law School. He specializes in law and psychology, contracts, and quantitative analysis of civil procedure. He currently teaches contracts, civil procedure, corporations, and law and economics.

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2 Responses

  1. Frank says:

    That’s a brilliant ad. There’s a critique of the Dove campaign here:

    http://www.slate.com/id/2123659/

    but I think it’s a win-win proposition: good for the company, good for the society, good for consumers.

  2. Cardoxo says:

    I don’t think I get it. In my view, she looks the hottest of all at the 13 second mark, where she flashes a smile, before they’ve done any of the make-up or morphed the image.