Straw Men In Advertising
posted by Dan Filler
I recently noticed that Rite Aid’s prescription bag sports the following headline: “One in two women dies from heart disease. One drugstore is taking a stand.” What is Rite Aid suggesting? Have CVS, Walgreens and Osco gone soft on heart disease? Do they condone the illness? It reminds me a bit of Outback’s flummoxing motto: “No Rules, Just Right.” Just what are the regulatory structures handcuffing the eager steak lover? What does a fellow have to do to get a Porterhouse over at Ruth’s Chris?
I’m waiting to see what straw men will be identified next. Will Southwest Airlines boast that their cargo holds are mold-free? Will we learn that Crest does not cause teeth to turn indigo? It’s time to have a talk with the marketing folks here at Alabama Law. I’m going to suggest that we stand up against irrational jury verdicts. Take that, Harvard!