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	<title>Comments on: Branding Eggs</title>
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	<description>The Law, the Universe, and Everything</description>
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		<title>By: Eggsistentialist</title>
		<link>http://www.concurringopinions.com/archives/2006/02/branding_eggs.html/comment-page-1#comment-60481</link>
		<dc:creator>Eggsistentialist</dc:creator>
		<pubDate>Thu, 09 Feb 2006 17:02:19 +0000</pubDate>
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		<description>Didn&#039;t your parents teach you to open the egg carton before buying, to count and check for breakage and cracks?  Their ploy could just be targeted advertising, aimed primarily at the class of people who open their eggs before buying.  Much better chance a carton-opener would read an insert than read external packaging.

If non-openers like you read the insert too, after purchasing, so much the better.

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		<content:encoded><![CDATA[<p>Didn&#8217;t your parents teach you to open the egg carton before buying, to count and check for breakage and cracks?  Their ploy could just be targeted advertising, aimed primarily at the class of people who open their eggs before buying.  Much better chance a carton-opener would read an insert than read external packaging.</p>
<p>If non-openers like you read the insert too, after purchasing, so much the better.</p>
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