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What If Copyright Law Were Strongly Enforced in the Blogosphere?

posted by Daniel Solove

copyright3a.jpgSuppose the mainstream media, fed up with the buzz bloggers keep getting and with bloggers criticizing their stories, decided to exact revenge. They initiate a vigorous copyright enforcement strategy, launching a barrage of lawsuits against bloggers as the Recording Industry Association of America (RIAA) has done to music file sharers. What would happen?

The blogosphere would be in for some tough times I bet. Bloggers frequently copy large chunks of mainstream media articles and some of us copy pictures we find on the Web. Bloggers don’t have a team of photographers and artists, so they snag images from the Internet. As for mainstream media articles, bloggers often quote very liberally because the mainstream media is notorious for creating dead URLs — articles often just disappear after a week or two. In other instances, articles get archived and can only be retrieved for a fee. The result is that a post discussing a mainstream media article with just a link or a small quote can become hard to understand when the article being referred to becomes unavailable. That’s why bloggers often copy significant portions of articles — so their posts can still be understood when the URLs to the articles go dead.

We bloggers have, to put it mildly, a very robust concept of fair use. Fair use of copyrighted material is a fuzzy concept, and judges use four factors to determine if a use is fair:

1. the purpose and character of your use

2. the nature of the copyrighted work

3. the amount and substantiality of the portion taken

4. the effect of the use upon the potential market

A Stanford University Libraries copyight and fair use information website has a useful summary of some of the fair use case holdings. Just because a quote is small doesn’t mean that it is fair use. Consider this case:

A television news program copied one minute and 15 seconds from a 72-minute Charlie Chaplin film and used it in a news report about Chaplin’s death. Important factors: The court felt that the portions taken were substantial and part of the “heart” of the film. Roy Export Co. Estab. of Vaduz v. Columbia Broadcasting Sys., Inc. , 672 F.2d 1095, 1100 (2d Cir. 1982)

Certainly not all cases are this radical, but that’s the risk with fair use. It’s a fuzzy doctrine, and many courts are sympathetic to copyright holders. What are the parts of a mainstream media article bloggers are copying? Probably the key parts — the “heart” of them.

I think that it is a fair generalization to say that the use of copyrighted material is much more liberal in the blogosphere than in regular print publications. If I were writing something in print, for example, I would be much more cautious about the extent to which I’m quoting and using images. But I feel more emboldened on the Internet. Why?

The reason is that the blogosphere has developed a set of copyright norms in an area where there is very little enforcement. These norms about the use of copyrighted material are probably at odds with existing copyright law. The mainstream media and other websites have not been going after bloggers for copyright violations all that much. Although the music and movie industries have been on the copyright offensive, beyond them, the enforcement of copyright on the Internet has been rather laid back.

But this article from the WSJ strikes a bit of fear in my bones:

Bloggers, beware: That photo of Tom Cruise and Katie Holmes on your Web site could be fodder for a lawsuit. Stock photography companies like Getty Images Inc. and Corbis Corp. are using high-tech tools to crack down on Web site owners who try to use their photographs without paying for them.

While music and movie studios remain suspicious of the Internet, many stock photography companies have digitized their collections so that customers can easily access them online. At sites like GettyImages.com and Corbis.com, advertisers, publishers and others looking to license professional photographs can browse and purchase millions of high-quality images. In making it easy for customers to find pictures, though, the sites have also made it easier to swipe a copy of an image and post it on the Web.

I avoid taking images from such sites, but it is hard to know the true origins of any image found on the Web. It is often impossible to track down the copyright holder, as the image may appear on a blog or website without information about its origins.

I think that the development of looser copyright norms in the blogosphere is a wonderful thing. Blogging is already quite time-consuming; imagine having to seek permissions for lengthy excerpts or images. And copyright holders might charge fees for the use of their materials, making use cost-prohibitive. Of course, one could play it safe, with very cautious excerpts and no images except copyright-free ones. But this can make posts less complete, less interesting, less snazzy. Having to paraphrase rather than quote directly will take more time, and perhaps make bloggers more reluctant to dash off a post on a particular issue.

I fear that one day copyright enforcement rain on the blogosphere’s parade if mainstream media entities and other mainstream websites see the blogosphere getting too profitable or powerful.

Will this inevitably happen? Will bloggers have to start studying the complexities of the fair use doctrine? Will mainstream media entities adopt an RIAA-style approach? One strategy could involve bringing suits and then offering to settle for a substantial sum, but much less than the cost of fighting the suit. Even if the fair use issue were debatable, it might make sense for the blogger just to settle rather than risk a loss in the case (and much greater damages) and go through the expense of litigating (let alone the extensive time and emotional toll that such litigation might take). A more vigorous copyright enforcement will certainly not kill the blogosphere, but it could change the way people blog. With blogging getting bigger and more profitable every day, will copyright suits become the wave of the future?


 December 15, 2005 at 11:53 am   Posted in: Blogging, Intellectual Property   Print This Post Print This Post

Responses (43)

  1. Boing Boing - December 15, 2005 at 12:33 pm

    What if copyright law were more strongly enforced against blogs?

    Snip from a post today by Daniel Solove, a professor at George Washington University Law School: Suppose the mainstream media, fed up with the buzz bloggers keep getting and with bloggers criticizing their stories, decided to exact revenge. They initia…

  2. Boing Boing - December 15, 2005 at 12:36 pm

    What if copyright law were strongly enforced against blogs?

    Snip from a post today by Daniel Solove, a professor at George Washington University Law School: Suppose the mainstream media, fed up with the buzz bloggers keep getting and with bloggers criticizing their stories, decided to exact revenge. They initia…

  3. Lot 49 - December 15, 2005 at 1:37 pm

    Enforcing Copyright Law Against Bloggers

    As noted at Boing Boing, George Washington University Law School professor Daniel J. Solove poses a provocative question: What If Copyright Law Were Strongly Enforced in the Blogosphere? It’s an interesting supposition, and Solove makes some good point…

  4. NeXus - December 15, 2005 at 1:45 pm

    What If Copyright Law Were Strongly Enforced in the Blogosphere?

    …asks Daniel Solove, of George Washington University Law School. Short answer: bloggers would be screwed, just like the mp3 downloaders who are unlucky enough to get sued by the RIAA….

  5. Simon - December 15, 2005 at 2:07 pm

    Well, in a directly-related story, there is a concern that the music publishing industry wants to shut down websites which reproduce song lyrics and guitar tablature. See http://www.techspot.com/news/19729-song-lyrics-on-websites-needs-jail-time-says-mpa.html; http://news.bbc.co.uk/1/hi/entertainment/4524086.stm. The internet has largely existed in a parallel world where laws have barely applied, because of its transnational nature. Inevitably, the explosion in internet use was going to end that sense of “anything goes.”

  6. Bruce - December 15, 2005 at 2:10 pm

    Dan, you’ll be interested to know that I used CO in class to ask precisely these questions, which I think are fascinating. But there’s several different issues here that need to be teased apart.

    First, there has not yet been a large number of copyright lawsuits against bloggers, so this is mostly hypothetical. You start off with the potential for copyright owners to use infringement claims to silence pesky criticism — but this would only occur if the copyright owner was the target (or closely related to the target) of the criticism. (E.g., Fox News, Bill O’Reilly, and Al Franken.) That’s an infrequent occurrence, and in any event, the fact that the appropriations occurred in the course of criticism would provide good fodder for a fair use defense. LA Times v. Free Republic involved the copying of entire articles, as did Diebold v. Online Policy Group in its own way. You’re right that the “qualitatively substantial portion” theory has troubling implications — one of the more extreme cases involves short quotations from J.D. Salinger’s letters — but my sense is that the courts implicitly look at the commercial nature of the use in determining whether the portion is substantial or not, even though that’s not really part of the test. See, e.g., Harper & Row. (On the other hand, it would seem unfair if a competitor could avoid an infringement claim on a 900-word article by reprinting only 449 words from the heart of the piece.)

    I don’t think that sort of litigation is likely, however, because all litigation is expensive, and it would be particularly foolhardy to sue where the law is so murky unless there’s a substantial economic threat, which mere criticism on a blog seems unlikely to present. (There’s always outliers, of course, who cannot be persuaded to listen to reason.) The more likely and trickier issue, I think, is the one you move to later in the post, and the one I really focussed on in class: bloggers’ use of images as illustrations. It’s more likely because with the appropriation of images from sites that sell those very same images, there’s an incentive to bring suits even where substantial damages awards are unlikely, i.e., to prevent lost sales by reinforcing the need to take out a license. It’s trickier (for bloggers at least) because the fair use argument is more attenuated than it is for the news clips; in rare instances the images are actually what is being commented upon, such as in your courthouse discussions, but usually they’re just decoration. If they’re thumbnails, you should be able to cite Kelly v. Arriba Soft for some support, but that wouldn’t help for full-sized but small images. Also, the noncommercial nature of most blogs should help — but of course the definition of “commercial” is also a bit tricky. Do Google Ads make a site “commercial”? What about linking to commercial sites? Still, I think it’s unlikely to generate litigation unless the images are coming from a purveyor of such content such as Corbis or Getty Images or Leslie Kelly.

    A final note on licensing — you’re right that in most cases it’s cumbersome. But this seems like a problem the Internet and digital technology in general would be ideal at solving. I think the high price of most licenses is predicated on poor ability to discriminate among both licensees and content and also to enforce the license. (Check out the Washington Post republishing license for this article in today’s paper about the weather — $400 for a nonprofit site for 1 year.) Again, this seems like something technology should be able to solve.

  7. Bill Sjostrom - December 15, 2005 at 2:39 pm

    Dan: Can you comment on the legal risk for a blogger who copies a random picture off the web and posts it for decorative purposes without investigating ownership? My understanding is that even if the blog is non-commercial, the risk goes beyond merely receiving a cease and desist letter from the copyright owner. The owner could seek statutory damages of $750 or more per infringement without having to prove any actual damages or profits to the infringer from the infringement. Is this true even if the blogger has a good faith but erroneous belief that the posting of the picture constituted fair use? Would failure to investigate ownership constitute willful infringement?

  8. Simon - December 15, 2005 at 2:49 pm

    The owner could seek statutory damages of $750 or more per infringement without having to prove any actual damages or profits to the infringer from the infringement.

    Another question: in teh case of a blog, what constitutes an infringement – each time the image appears on the blog, or each time the blog is viewed. Especially since a web page does not really “exist” in any real sense until it is viewed – decoded and compiled into a coherent whole by a web browser?

  9. Daniel J. Solove - December 15, 2005 at 2:53 pm

    Bill — I believe that you’re right that there is indeed a risk even if the images are being used non-commercially. Right now, however, the lawsuit risk seems to be low unless images come from particular companies such as Corbis, etc. I’m very uneasy about the use of images, and have been trying to use more clip art images (from purchased clip art collections) or copyright-free images. Nevertheless, Google image search images remain quite alluring, and it is hard to resist using these. It still is much much faster just to do a Google image search for an image than to find images on public domain image sites or in clip art collections. I’ll probably stop when I either get burned once or when I feel that the climate is getting more ominous.

    Anyway, as to your remaining questions, I’ll leave them to the copyright experts among our readership.

  10. Emergent Chaos - December 15, 2005 at 3:50 pm

    “What if Copyright law were strongly enforced…”

    I can’t tell you how strongly tempted I am to just steal Daniel Solove’s “What If Copyright Law Were Strongly Enforced in the Blogosphere?” It’s a great article, and it would be deeply, deeply ironic for that article to be…

  11. Adam - December 15, 2005 at 3:51 pm

    Dan,

    I’m curious what you mean by “copyright-free” images? Is there such a thing? I thought that any digital image was a new work for copyright purposes, and thus even a picture or a scan of an image long free is newly copyrighted and protected?

  12. Mike - December 15, 2005 at 4:24 pm

    I have less fears than you, because I think the big companies are smart enough to know how risky attacking bloggers would be. Putting aside the bad PR, the MSM would be in a for a major fight. Imagine how many really smart litigators and law professors would chip in to help out. It was be total warfare. The MSM would risk not only losing the individual cases, but also creating bad caselaw.

  13. Missives from the Technocave - December 15, 2005 at 4:32 pm

    Free Idea

    Very interesting article over on Concurring Opinions about a potential backlash (of sorts) against bloggers from the mainstream media. Can the MSM use copyright to put the smackdown on folks who are criticizing the living hell out of MSM articles? Ca…

  14. Daniel J. Solove - December 15, 2005 at 4:39 pm

    Adam — By copyright-free, I mean either public domain images or images in which the copyright holder has indicated that they are free to use without limitation.

  15. Greg Lastowka - December 15, 2005 at 4:42 pm

    Dan, I’m not going to give you any legal advice on this one. :-) But if you want to put yourself more at ease about being sued and establishing some interesting and helpful legal precendent one day, you might try using Flickr images with CC attribution, no-deriv licenses and providing a “photo by:” credit. And this blog feels pretty non-commercial at the moment to me, so that probably opens up the pool a little wider.

    [link to Flickr CC]

    The thought here: if the blogosphere wants to be about amateur creativity and sharing, it has the means to accomplish that not just by challenging the scope and reach of existing copyright law, but by contracting out of it, ala the GPL.

    Dan Hunter and I have some thoughts on this here — apologies for the self-promotion.

  16. Paul Gowder - December 15, 2005 at 5:03 pm

    I’m with Mike. If they’re gonna do it, they better do it fast… as blogs grow in influence, their p.r. strength will increase. And they’re bipartisan. What a fight that would be, Kos AND Fascist.com (or whatever the republican blogs are) versus the press.

  17. Bruce - December 15, 2005 at 5:06 pm

    Well, I’m no “expert,” and none of the following constitutes legal advice, so rely at your own risk. But here’s my take on the questions above:

    Assuming a copyright owner was motivated to take action, the likely first step would be a cease & desist letter or a DMCA takedown notice to the blogger’s ISP. Both are far cheaper than filing a lawsuit. If a lawsuit is subsequently filed, the copyright owner could seek statutory damages of between $750-30,000 per work, no matter how many times it was infringed.

    Copyright infringement is a strict liability offense; intent is irrelevant. However, under Section 504 of the Copyright Act, an “innocent infringer” — someone who “was not aware and had no reason to believe that his or her acts constituted an infringement of copyright” — can have the statutory damages reduced to $200. However, that defense is not available if the infringed work had a copyright notice on it as it was originally made publicly available, e.g., on the copyright owner’s own website (which may or may not be the site where the blogger got it). (See the recent BMG Music v. Gonzalez opinion for details.) There may be some issues with where the notice is placed on a separately copyrighted image in a website archive — does it have to be in the image itself? — but I don’t know offhand that that’s ever been ruled on. See 37 C.F.R. sec. 201.20 for more. Again this is all assuming liability and no fair use defense.

    Willfullness usually applies when the infringer has actual knowledge of the infringement, such as by receiving a cease & desist letter; I don’t think merely failing to look for indicia of copyright ownership would be sufficient, but I have not really looked into that question. I just checked Nimmer quickly and there’s no easy answer.

    Simon raises an interesting theoretical issue (theoretical because actual damages are unlikely to be proven, and the statutory damages are the same): How many separate infringements does an infringing web page create? Clearly there’s at least one reproduction in uploading a copy to the web server. In addition, each transmission to each visitor could be considered a public distribution. Furthermore, when copies of the image or page are made on the visitor’s RAM or hard drive, that could be considered a reproduction for which the site owner could be contributorily liable.

    Adam’s issue is really complicated but I have to get back to work.

  18. Thomas - December 15, 2005 at 5:15 pm

    With blogging getting bigger and more profitable every day, will copyright suits become the wave of the future?

    What relevance does the intrinsically globalizable nature of blogs have here? Would increased litigation in the States make our bloggers simply lose ground to foreign bloggers, who would be able to report more freely? Would the hardcore pirate blogcasters just all move to Amsterdam?

  19. Bruce - December 15, 2005 at 5:15 pm

    One postscript, my “theoretical issue” is a little less theoretical for employees of nonprofit educational institutions acting within the scope of their employment. If you’re one of those, and you have “reasonable grounds for believing” your use is fair, you are totally exempt from statutory damages for reproductions — but not distribution or public display.

    Again, this isn’t advice and you can’t rely on it.

  20. Eric Goldman - December 15, 2005 at 6:49 pm

    Dan, your analysis is 100% correct, but you’ve identified the wrong “antagonists.” As other commenters have pointed out, the risk of copyright infringement lawsuits from mainstream publishers is relatively low. Instead, the real risk is from the small-time copyright owners–the Kellys or the Perfect 10s of the world. They have a lot less reputation to lose by suing, they are often meticulous about registering their copyrights, they look at lawsuits as a profit-generating strategy, they often overestimate the value of their work, and they don’t settle cases easily. As a copyright infringement defendant, I’d MUCH rather face a Corbis or a Getty as the plaintiff than a freelancer plaintiff.

    Eric.

  21. Damn You, Sir, You Have Killed Me! - December 15, 2005 at 7:00 pm

    Overthinking

    Found on del.icio.us (where it concerns me that this sort of paranoia is getting enough traction to count as “popular”): What If Copyright Law Were Strongly Enforced in the Blogosphere?: I think that the development of looser copyright norm…

  22. Damn You, Sir, You Have Killed Me! - December 15, 2005 at 7:04 pm

    Overthinking

    Found on del.icio.us (where it concerns me that this is getting enough traction to count as “popular”): What If Copyright Law Were Strongly Enforced in the Blogosphere?: I think that the development of looser copyright norms in the blogosph…

  23. your copyright conscience - December 15, 2005 at 7:09 pm

    This post from Prof. Solove will one day be Exhibit A to prove WILLFUL copyright infringement has been taking place everyday on this site. How is your blog any different from a website ripping someone else’s images without permission? The Volokh Conspiracy proves that you don’t need pictures to have an informative legal group blog. The claim of fair use is very thin, if not frivolous, when your pics aren’t even the subject of your commentary. Sorry, I really don’t mean this to be accusatorial, and I’m very sympathetic to your comments, but the law would need to be changed for you to be right.

  24. Mike - December 15, 2005 at 7:16 pm

    Dan, how, if at all, does linking to the quoted stories impact your fair-use analysis. It seems that actually hot-linking to the stories gives the MSM outlets a gain, that is, they have more readers and thus suffer less harm because of the story. If you merely said, “This story is so wrong,” without discussing the story or placing it in context by use of quotes, I wouldn’t like read the article.

    I would thus think that a court would look favorably on hot-linking to the article, since a link to the article actually helps the “victim” of copyright infrigement.

  25. Simon - December 15, 2005 at 8:16 pm

    Thinking more about this, I have two images that appear over at Ninoville on practically every page; they are, one could say, incorporated into the graphic layout design of the page. There’s a picture of Our Hero (I have no idea where it came from, and I have no idea how I would seek permission to use it), and a photograph of the steps of the Supreme Court that has been manipulated in Photoshop. Presumably, had I taken the photo of the steps from the web (which, for ass covering purposes, I’ll say I didn’t), I would be fairly safe from suit for that picture? Or not, I don’t know? I would think safe, because it’s hard to make a case that the original is a creative work (I pointed the camera at the steps of a public building; sure, that constitutes art) and in any instance, the image has been manipulated such that it is only a contributory part of another work (perhaps analagous to the use of samples in rap music). So I don’t know, maybe there’s the possibility of trouble in all this. It just seems to me that this entire line of thought runs completely contrary to the entire purpose of the internet, as I percieve it, which was always to facilitate the open sharing of knowledge and information, and the pooling of creativity. There should be a law that any picture posted on the internet which does not include a specific copyright notice embedded within the image (as Getty does) is thereby GPL’d by the owner.

  26. Gervais - December 15, 2005 at 11:20 pm

    Just a quick thought….

    If large corporations decided to take action on bloggers copyright infringement (which it is, in my humble opinion), they would definitely have a case, the rest would be up to the courts to decide…

    The purpose of media is to inform the public in a way that is useful to society. Most businesses can judge their success with the traditional economic view of supply and demand – if the product is worthy than people will buy it and vice-versa – pretty self explanatory. But this doesn’t work with media. They must be judged by the Public Sphere model, a model that looks at what the media is giving to people to benefit society, basically the amount of useful, and I stress useful, information, because for people to work together we must be able to communicate our ideas and thoughts together.

    So…we know that our current day media seems to have a hard time following the Public Sphere model. Now, I am new to the ‘blogosphere’, but this place seems to allow for complete freedom of speech and expressing of ideas. But to do so this requires other information and since consumers are forced to pay for news more than say, hmm, a week old this doesn’t really leave the public sphere model fulfilled, namely the part that says all this useful media should be available at a fair rate to all of society.

    Now from what I can tell there are a few blogs that seem to be more of a commercial venture, but most seem to be people writing their ideas about… well, just about everything. Since it costs money to have a website, there is a need for some ad revenue. BUT this revenue is not like what a television or radio station gets for ads where they get paid just to let people hear/see it, but this ad revenue usually comes from evidence that people are actually interested in the product/service in the ad. Not to mention that website ad profits are about 1/1000000 of what a single ad on TV costs.

    I guess this wasn’t really a quick though but whatever, I don’t think anyone is going to spend the time to read this, but if you do, the point I am trying to get to is that if the court ruled in favor of the corporations in such a case, it would be silencing the publics opinion. All bloggers are doing is taking social means to the internet. I mean, if your friend came over with a newspaper clip (from a newspaper you didn’t purchase) and a few of you discussed it, is that copyright infringement? Since money seems to make the world turn, I would vote that, if presented to the court right, they would side with the corporations.

    Well I will shut up now.

  27. Jeff - December 15, 2005 at 11:48 pm

    Nothing I love more than people that essentially advertise suggestions to corporations about ways to be more evil. Thanks for loudly advertising that there’s another pointless avenue of corporate lawsuits in this already increasingly Big Brotheresque age. We really needed MORE ideas out there for how they can help inhibit freedom of speech even more. There’s more than enough stuff to worry about – adding more suggestive ammunition doesn’t help anyone.

  28. Gary Crabbe - December 16, 2005 at 4:04 am

    As a professional, and as owner of Enlightened Images, one of the most popular individual photogapher web sites on the Internet, I really appreciate your article. It is important to spread the word that “Hey, if you use something that someone else made without proper permission, you run the risk of being sued”. Options: use only original content that you make yourself, or use works in the public domain. Small text links pointing in reference to something somewhere else (picture / article) is almost always Ok. You don’t need to swipe a photo; put in a text link.

    Simple fact is that if one of my photos is adding value to your site or blog, even if it only in aesthetic design qualities, it’s still representatitive of value transfered. I spend my money to make it, you should pay to benefit from using it. I never understand why that concept is so hard for people to grasp across the web.

    Of course, creative common licenses and variations like flicker are great options, but for professionals that make their living providing content, people will have to learn that that content is protected. And that the protection has been around for awhile, and is meant to encourage creative works in commerce, and not stifle free speech. You are FREE to use YOUR CONTENT for YOUR SPEECH. If you want to use MY CONTENT for YOUR SPEECH, ask first, and depending on the use, be prepared to compensate me.

    Happy Blogging. Happy Holidays.

    Gary Crabbe

    Owner, Enlightened Images

  29. Simon - December 16, 2005 at 8:54 am

    Gary,

    Going back to the point earlier – how do you calculate how “often” one of your images is used whe posted on a blog – each appearence on a page, or each time the image is reproduced (i.e., every time the page is viewed)? Or do you approach licensing from a different angle?

  30. Adam - December 16, 2005 at 11:14 am

    Heh. Speaking of, see this: http://feeds.feedburner.com/FeldThoughts?m=752

  31. Greg - December 16, 2005 at 2:11 pm

    I wonder why bloggers feel it necessary to paste such long snippets of articles in their blogs. A reference link would often suffice along with their comment/opinion/additional info. In the end, the blog world would be stronger. As those with original thoughts, research or investigation would come out stronger.

    \\Greg

  32. Joe Clark - December 16, 2005 at 3:59 pm

    While I read the one million comments on this interesting posting, note that Canadian law is different (we have fair dealing, not fair use), which has implications explored in the handy-dandy guide to quoting someone without infringing copyright in Canada.

  33. Simon - December 16, 2005 at 5:07 pm

    Greg,

    It seems to me that one excepts enough of the article that one links to to either a) capture the gist of the article and/or b) capture the interest of a reader so that they actually do click the link.

  34. Karl - December 16, 2005 at 5:34 pm

    I’m no “expert” either, and none of the following constitutes legal advice, so rely at your own risk:

    The non-commercial use tends to weigh heavily in favor of “fair use.” And I would think the Chaplin case would have to be reconsidered after the case in which 2 Live Crew was sued for sampling the riff from Orbison’s “Pretty Woman.” The Supreme Court found fair use, even though the sample was arguably the heart of the song and the rightsholder had refused permission to the band.

    Jeff’s point about swiping photos is well-taken — posting such photos carries litigation risk. However, I would also suggest that smaller outfits (as opposed to say, Getty) might consider adopting a policy of allowing noncommercial use with a link credit, perhaps with a condition on the size of a reproduction (e.g., thumbnail only). Then it’s more like an unpaid ad for your site than theft. If an unpaid blogger thinks a photo or gallery is cool, there is no better way to convince vistitors to go to a photo site than a sample image — worth a thousand words, so they say. This aspect isn’t legality so much as it would be good business practice.

  35. Peter Wayner - December 16, 2005 at 9:31 pm

    If bloggers are already learning just how time consuming it can be to create content, then they should think for a second how much work the photographer or the reporter puts into creating that image or that text.

    Do you realize that some photographers risk their lives in war zones to bring home photographs? All you have to do is watch a movie like “The Killing Fields” to see what Dith Pran went through to bring you these images. Not all assignments are shooting the swimsuit edition of Sports Illustrated.

    I think bloggers should treat all content creators as they themselves would wish to be treated. Do you wish that someone else would quote sparingly and offer a link back? Then offer the same to the mainstream press. The distinction is really disappearing. Some blogs gross more than small newspapers and many newspapers already offer most of the innovations offered by blogs. It’s just a question of scale. We’re all content producers now.

  36. RGS - December 18, 2005 at 3:48 pm

    I’ve worked as a magazine photographer in the UK since 1987. As far as I know, there is no ‘fair use’ of a photograph because the image is a complete work in itself.

    In the UK we have the Small Claims Court – a very cheap method to get payment. Trace the person (not that hard with a personal blog), issue an invoice to the person. Say for 10x what you would normally charge. That could be $1000. When they don’t pay, go to the Small Claims Court which will undoubtedly find against them. The Court has the power to freeze their bank account if they don’t pay up.

    A site that has Google ads is most definitely a commercial site. The Creative Commons licenses are being widely abused. Other sites have no ads but use content under the guise of non-commercial or fair use to build a business which they then sell. I would say that constitutes commercial use also.

    Why should a site make money off the back of my hard work and creativity? I have struggled to earn a living. If anyone gets to benefit from my work it should be me.

    I think there is going to be a massive crack-down on this in the future. All the signs are there and any site that is built around stolen content is actually built on sand.

  37. A t r i u m - media e cidadania - December 19, 2005 at 2:00 pm

    …e se eles viessem atr

  38. Tech Law Advisor - December 19, 2005 at 3:59 pm

    What if…?

    What If Copyright Law Were Strongly Enforced in the Blogosphere? by Daniel J. Solove. [via #37] Bloggers would then need to hire someone to tell them to go to hell….

  39. Tech Law Advisor - December 19, 2005 at 4:12 pm

    What if…?

    What If Copyright Law Were Strongly Enforced in the Blogosphere? by Daniel J. Solove. [via #37] Bloggers would then need to hire someone to tell the enforcers to go to…

  40. Andrew S - December 22, 2005 at 5:00 pm

    This is unlikely to happen. The mainstream media is not run by a cartel as the music industry is. News sites which are overly restrictive and lawsuit-happy would gradually become ignored by bloggers (and eventually, by many readers), and more traffic would go to news sites which are blogger-friendly.

  41. Jason A. Martin - December 27, 2005 at 3:50 am

    It never ceases to amazing that the simple concept of not using something unless you are licensed to do so evades people.

    Don’t have license to use an image? Don’t use it. Where it came from is irrelevant.

    As to massive crackdowns, that’s hard to say. Normally you don’t sue someone with no assets (IE the poor blogger). However, the trend has been to set examples to curb violations and by all accounts, it appears to be working–at least to some degree.

    I am not sure how the music industry is a “cartel”, but going after violators of copyright is not a bad thing.

  42. Technology & Marketing Law Blog - December 30, 2005 at 1:45 pm

    Keep on Suin’–Crumb v. Amazon

    By Eric Goldman Crumb v. Amazon.com, Inc., No. CV5-2113 (W.D. Wash. complaint filed Dec. 21, 2005). LA Times story on…

  43. Blizzard Internet Marketing - January 11, 2006 at 2:33 pm

    Copyright and Fair Use on Your Blog

    Unauthorized use of other people’s images or text on your site is theft. There is not really a nice way to say it any differently. In a past life I was a photographer for a number of years so copyright

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